Press for Success

Are you a great or not so good client ?

I have worked with various clients and found that some people, most people do NOT know how to obtain media coverage and/or do not even want to do so, and yet, their dilemma is they know that they need TO PROMOTE THEIR BUSINESS OR BOOK. Many business owners and authors are juggling too many balls and cannot find the time nor energy to obtain PR. Or do not know how to write press releases that get published or think that they do not have the skill, talent or creativity to do so. Or they are afraid of the media, and some combination of these makes them avoid, procrastinate and not get the job done.

Some people have unrealistic expectations and want good press but do not think that they have to do anything, that they can just hire someone else to do it for them. If a client does not provide the information, quotes, industry expertise and/or whatever else is needed, even a great publicist cannot do the job flying alone in the wind.

If a publicist sets up an interview and the client does not show up or is ill prepared, the client needs to rethink their priorities and goals for obtaining publicity, to say the least.

A great client knows that they are part of the equation and have a job to do, working with a publicist and do their homework and provide what is needed on their side. Takes two to Tango and Two or more to obtain press.

 

“If the client is able to provide the PR agency with the information they need, they will help them meet their goals. A good client understands that reaching goals takes time, and has patience with the agency while they work. Above all, a good PR client actively participates in their relationship with the agency, helping the two-way street that is public relations run smoothly/”

https://www.bulldogreporter.com/exploring-clientagency-relationships-what-makes-a-good-client-in-public-relations/

 

 

Some tips to maximize press for success

 

Take a calendar and mark down holidays, news, events, and book or movie releases as inspiration to create press releases that relate to your company.

Regularly speak as the expert on your topic at conferences, workshops, events and colleges, business groups, and wow the audiences with your tips, knowledge and entertaining but informative talks.

Build and develop a relationships with reporters,editors, and writers who will write about you and your company, product or service,  book, whatever you are promoting, if and when YOU GIVE THEM CONSISTENTLY WHAT THEY WANT.

Give back to your community with charitable donations and sponsor events, art foundations, sports teams, booster clubs, groups and camps.

Host book signing events, movie nights, holiday themed parties, charity events, scavenger hunts, barbecues, bakeoffs, cake sales, pizza nights, wine or beer tastings, weddings,anniversaries,flash or cash mobs,or whatever is appropriate and fun and will attract new customers and the press.

Be round, square, or diamond-shaped… in other words, STAND OUT FROM THE CROWD.

Work with your publicist and give them whatever they need to GET THE JOB DONE FOR YOU.

 

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DARE TO BE DIFFERENT, INNOVATIVE, CREATIVE

Johnny Cupcakes sells t-shirts in shops that look and smell like bakery shops

“A food themed clothing brand was weird to many people, but weird is good! It gets people talking. I started making more Johnny Cupcakes t-shirts that poked fun of pop culture, replacing known references with cupcakes. One particular logo, the one most identifiable with Johnny Cupcakes today is a cupcake with crossbones. Guy’s thought it was funny and girls thought it was cute. The design caused curiosity and conversation amongst strangers. More than anything, it made people smile.

“When it came time to open a store, I really wanted it to be an unforgettable experience. My dad and I transformed my first store location into an old fashioned bakery where I displayed t-shirts in vintage, industrial refrigerators and on baking racks. I even made it smell like frosting! This is and always has been the model for all of my stores. Even when you purchase a t-shirt, we package them in our signature pastry boxes.

“I’ve always taken my advertising budget and put it into building unique experiences through our products, packaging, events, and retail environments. By doing this, people end up doing the advertising for us through word of mouth. Through the unique nature of the brand, we’ve been featured in press outlets that I would have never imagined in my life!”

 

http://kitchen.johnnycupcakes.com/story/

 

 

Let’s discuss your publicity needs TODAY. Call me at 702-225-8206 or email me at

prmatchmaker at yahoo.com.

 

NOW, you’ve MET your PR MATCHMAKER… LET’S GET SOME PRESS FOR YOUR SUCCESS.

 

 

 

 

 

 

 

writing romance

OK, for years now, I have been writing non-fiction in the form of newspaper and magazine articles, press releases, newsletters, brochures, website copy etc. for clients, romantic and dog travel guides, all non-fiction.

 

and behind the scenes, in a secret cave somewhere, location not to be disclosed, I have been coming up with names and stories for all kinds of fiction from YA, children books, films, and even romantic comedy novels including the ones based upon my experiences growing up in NYC and my sad excuse of a romantic life.

 

with the romantic novels, I loved reading Jennifer Cruisie, my first love and when she stopped writing by herself, ugh, and I had read all of her older books, I asked a librarian if there were other writers like her out there and she told me about Janet Evanovich and I got into the Stephanie Plum series. Once in awhile I read books about dogs such as Spencer Quinn’s Chet and Bernie series written from a dog’s point of view, mysteries that are funny, too. I got to read one and loved it and then was blessed with being able to review them on my Have Dog blog will travel blog, yay.  da perks da perks.

 

all of this reading other people’s books inspires me and I guess I should also mention Tawna Fenske, who I interviewed on my dog blog before she became a famous author of 13 romantic comedy novels.

 

Now on Kindle, I read and read and read, mostly free or cheap romantic novels and other books about writing fiction, romance, and dog books too.

 

And I guess the point here is that writers LOVE LOVE LOVE to read. And if you want to become a published writer, you should jump on the book wagon, too.

 

anyway, it used to be that I would write a romantic novel and stop after Chapter 3, but NO MORE, people. I am on my way, finally, to writing chapters and chapters of this idea that I had, the story has changed numerous times, settings and characters and plots, but I have at last written maybe seven chapters, did an outline, chapter by chapter and have committed to writing the story, even if I don’t really even know what it is completely.

 

Just get the thing done.

 

when i asked Tawna for advice years ago, she told me JUST KEEP ON WRITING.

 

Persistence.

 

and then once you write, you edit and find an agent and a publisher.

 

That is the process. I have helped others DO IT. But you know sometimes we can do things for other people that we find it difficult to do for ourselves.

 

ENOUGH.

 

It is way over time for me to progress and complete my first fiction book, romantic comedy and GET ON WITH writing more and more and more books.  because of course, you want to see my name on romantic comedy novels, sexy who donits, and books with peculiar characters in strangely familiar situations, don’t you, don’t you.

 

 

OK, I am hot on the trail of finishing. And soon I will obtain an agent who loves to laugh, eat chocolate and donuts and dogs, NO, loves dogs but does not want to eat them, except hot dogs, OK, an agent who eats hot dogs aka frankfurters, the healthy kind, and more importantly a genius who recognizes extreme talent and a brilliant mind. OK, someone who wants to represent this bicoastal, former New Yorker, Californian. Anyone, please.

 

Rules for Publicity: Do not ask these 7 questions

If you ever want to obtain media coverage, you would be wise to follow the advice below from a PR pro who knows what she is talking about. Since I have been on both sides of this, as a PR pro and a newspaper reporter, I know that this is true. If someone asks questions like these, they are likely to NOT only NOT get any media coverage but will likely be put on a NO FLY list. Busy reporters / editors do not have time with busy deadlines ALWAYS looming on their horizons to deal with people who clearly do NOT know the RULES of the road to PUBLICITY.

Even this dog says NO:

 

As a PR pro who’s been at this a while, I can tell you it’s no secret that there are some things those in our profession do that completely turn reporters off. Yes, reporters can get cranky with us—but sometimes, if we’re honest with ourselves, we deserve it.

While everyone makes mistakes, it’s always better if we can learn from the experience of others so that we might avoid the same missteps.

With that in mind, here are some of the questions reporters DON’T want to hear:

1. Did you get my email?

It’s safe to assume that, unless your message bounced back to you, the reporter did receive your message. So, don’t ask this question. Rather, if you want to follow up, it’s better to phrase it more like, “I’m following up re: X—please let me know should you have any questions or need anything further.”

2. Something came up—can we reschedule our meeting/call?

The answer is – no.

You were lucky to get a meeting in the first place, so the last thing you want to do is to ask to reschedule. Reporters are busy—and their time is extremely valuable—so do whatever you must to make it work. Just make sure your client is there, on time and ready to go.

3. Can we review the story before it goes to print?

Again, no. This isn’t the way PR works.

If you want control over the content, buy an ad. With PR, the story is in the reporter’s hands. If you—or your client—are nervous about what the story might say, remember that journalists are trained to write news pieces and that they have editors to review their work.

4. Will you publish the press release exactly as it reads?

The press release is information you provide so that a reporter can write his or her own story. If they print it verbatim, congratulations—you’ve hit the jackpot. However, this isn’t the norm. You should expect the reporter to write a story based on the information you’ve provided. What the story may say is not up to you (see #3).

5. Can you wait for us to get you that customer reference/product sample/image you requested?

No—no, they can’t. If a reporter has asked for something, drop everything and do your best to get it to him or her—fast.

Media opportunities should take priority over almost anything else you’re doing. In fact, you should be ready to provide what they need before they even ask for it. Anticipate what they may want and prepare it in advance. That way, it’s easy to shoot over that additional piece of information quickly, if it’s requested.

6. Can you use this previously published material?

Generally, no. They want fresh material, especially if you’re writing a contributed article. Don’t try to pass off something that’s already been published, unless you’ve made significant changes—or unless you’ve made it crystal clear that this has already been published elsewhere.

7. Can you get back to me by Tuesday? Otherwise, I’ll assume you’re not interested.

This sounds more like a threat than a deadline—and generally speaking, reporters set the deadlines for us (and their editors set the deadlines for them)—not the other way around. If a reporter is interested, it’s safe to assume he or she will respond when ready. Many times, if they like a story pitch, it will be sooner rather than later. But, it’s important to remember, they set the timeframe.

So, try to avoid asking reporters these questions to get a little further toward building a relationship based on trust and respect with your media contacts. Be the kind of PR pro they look forward to hearing from.

Michelle Messenger Garrett is a public relations consultant, speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. She works with clients ranging from small businesses to enterprises such as Adobe and HP, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and increase visibility, prospects and sales.

Whiffy writer

Have you ever concocted a story using colors, odors, or sounds aka all of your senses? added spicey words to a press release?

By using aromatic unexpected words, you surprise, delight, and bring your readers write into your world. And relating to what you are writing about.

Imagine talking about a best friend’s bird. In describing it, we could say that the green blue and yellow parrot yelled “Shut up” every five minutes. Or we could say that the stupid bird had Terrets syndrome and sputtered saucy cuss words at every passerby. Probably every reader has known an ornery character like that and can laugh or remember the experience.

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The experience does not have to be pleasant, it can bring your audience to tears or entertain them. The sweet and savory smells of fruitcakes baking will certainly evoke memories of holidays and relatives, good, bad or annoying.

Words do not need to be loud to be remembered. But the more they speak to the heart, mind and soul of your readers, tickle the funny bones, and/or touch a nerve, the more they will be remembered.

Do not be afraid to be as odoriferous or unsavory as a skunk. Shake the seasoning bottles of your creativity. Combine the write mix of words for a foul villain and a twist of lime or honey to her character. This will give new depth and meaning to your work.

If you must, make them whiny. Add a sprinkle of Whiff on top. Like whipped cream covering the horse manure. It will smell lightly.

Happy New Year !!!

Is one of your New Year’s Resolutions to Get Published in 2015?

Now is the Time to Get Started !!!

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You Need Creative PR for your book, business, club, church, company or organization in order to

Attract Media Attention, Gain Credibility, Enhance your Bottom Line, Garner New Clients and Customers.

Professional Word Management for when words matter

Have to build your business or brand on social media? Frustrated or don’t know where to begin with Facebook, Twitter, WordPress, and more?  I am here to guide you every step of the way. I can create or improve your Facebook business page, help you attract the media attention you want and enhance your online credibility. I’m a published freelance writer and PR expert, so I can assist you with obtaining publicity in print media, too.  Let me help you get the words out to your target audience. Tell me your communication goals and we can create a strategic plan. Fifteen minute complimentary consult, call me at 702-225-8206 or email me at prmatchmaker at yahoo.com.

You need a Professional Word Manager to show you how to:

Be Real and a Star

Create News like a Pro

Dare to be YOU

Nowadays, whether you are a newbie or an old pro, technology and media is constantly changing… everyone is seeking the limelight… how do You Stand Out?    

Learn How :

*  Authentic stories, heartwarming, inspiring, and true are always in vogue

*  Write NEWS Releases that ARE Published (or garner Interviews)

*  Your Websites key ingredients

*  Professional Secrets that Score Instant Credibility

* How a Long and Winding Words Maze (Jargon and Excess) will leave you in the dust

* Are Flash Mobs, viral videos and/or Social Media important?

Samples Galore

Press Releases that Go Nowhere and others that Get Published

What do your Lead, Headline, Quotes and Statistics Got to Do with Getting Published?

Have a 30 second Elevator Speech/Pitch that Works?

Ready to Interview?

Basics / Bonuses

* Tweet like Big Bird

* Shine on Facebook

* Blog Anyone?

* Building a Platform Online

* Networking 101

Call CeliaSue at 702-22-8206 or email prmatchmaker at yahoo.com for your complimentary consultation (15 minutes).

Great Cuppa News

Journalists LOVE a good Press Room

 

does your website have one?  Does it look anything like Starbucks?  If not, give me a call and we can make changes to it, add one and / or assist you with it, so that your phone starts jingle jangling with calls from the media. “Hello, Oprah?”

 

a journalists dream… the fabulous Starbucks press room

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who could ask for anything more?

what works: interesting people featured news stories with photos integrated all together in an array / slide show of different stories

Headline that catches your eye and goes along with the story, not rocket science, folks

it is easy to navigate throughout the news site / press room, easy to read, easy to find whatever you are looking for

below the news (you can push the button/ click to read more about that story or read below and find different categories of stories you might be more interested in, stories about their coffee and beverages, fast facts, food, customer experience, wellness, and they also feature their twitter feed

then at the very bottom, they list ALL of their Social Media that you can click on, info about the Company, Brands, Media, Facts and Reports, so you know where to go to find whatever you want, there is a contact link at the top of each page, plus in each press release (which does not seem like a press release, it is a news story, and contact us at the very very very bottom too

you can download info and images and see related stories all on the same page

http://news.starbucks.com/

A few weeks ago, I listened to Oprah interview the founder of Starbucks, CEO Howard Schultz, and it was quite more than I had bargained for. This guy was a poor kid from Brooklyn. He did not aspire to have or own a coffee empire. He wanted to make a difference in the world and “build a company with soul.” And at one point in his life, he had the opportunity to buy a local coffee emporium called Starbucks. He made it what it is today, one coffee cup, one barrista at a time.  here is a link to the video:

http://www.oprah.com/own-super-soul-sunday/First-Look-Oprah-and-Starbucks-CEO-Howard-Schultz-Video