Media coverage 101

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Everyone has a story, something to say.  Your press/news release begins with a story that has a beginning, middle and end. It tells a tale. And makes your audience want to know more about your product, service, company.

 

Is your story newsworthy?

 

will it lure the media into calling you to do an interview?

 

do you know how to tell your story (or your company’s) so that it is newsworthy and will capture the media’s attention (and you end up with interviews, feature stories and reviews)?

 

are you giving advice, tips, value to your audience?

 

do you know who your audience is specifically?

 

is your story a heart warming tale, entertaining and/or practical?

 

can you write a headline that tells your story 1-2-3?

 

do your website and press materials provide the best contacts and are they reachable 24/7?

 

The most successful news releases provide stories that people can relate to and offer the info the media wants (are newsworthy).

 

Let me take a look at your news release and I will let you know if your press release has all the elements it needs to obtain the media coverage you say you want. Call me at 702-226-8206 or email me at pr matchmaker at yahoo. com

 

 

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