Are you a great or not so good client ?
I have worked with various clients and found that some people, most people do NOT know how to obtain media coverage and/or do not even want to do so, and yet, their dilemma is they know that they need TO PROMOTE THEIR BUSINESS OR BOOK. Many business owners and authors are juggling too many balls and cannot find the time nor energy to obtain PR. Or do not know how to write press releases that get published or think that they do not have the skill, talent or creativity to do so. Or they are afraid of the media, and some combination of these makes them avoid, procrastinate and not get the job done.
Some people have unrealistic expectations and want good press but do not think that they have to do anything, that they can just hire someone else to do it for them. If a client does not provide the information, quotes, industry expertise and/or whatever else is needed, even a great publicist cannot do the job flying alone in the wind.
If a publicist sets up an interview and the client does not show up or is ill prepared, the client needs to rethink their priorities and goals for obtaining publicity, to say the least.
A great client knows that they are part of the equation and have a job to do, working with a publicist and do their homework and provide what is needed on their side. Takes two to Tango and Two or more to obtain press.
“If the client is able to provide the PR agency with the information they need, they will help them meet their goals. A good client understands that reaching goals takes time, and has patience with the agency while they work. Above all, a good PR client actively participates in their relationship with the agency, helping the two-way street that is public relations run smoothly/”
Some tips to maximize press for success
Take a calendar and mark down holidays, news, events, and book or movie releases as inspiration to create press releases that relate to your company.
Regularly speak as the expert on your topic at conferences, workshops, events and colleges, business groups, and wow the audiences with your tips, knowledge and entertaining but informative talks.
Build and develop a relationships with reporters,editors, and writers who will write about you and your company, product or service, book, whatever you are promoting, if and when YOU GIVE THEM CONSISTENTLY WHAT THEY WANT.
Give back to your community with charitable donations and sponsor events, art foundations, sports teams, booster clubs, groups and camps.
Host book signing events, movie nights, holiday themed parties, charity events, scavenger hunts, barbecues, bakeoffs, cake sales, pizza nights, wine or beer tastings, weddings,anniversaries,flash or cash mobs,or whatever is appropriate and fun and will attract new customers and the press.
Be round, square, or diamond-shaped… in other words, STAND OUT FROM THE CROWD.
Work with your publicist and give them whatever they need to GET THE JOB DONE FOR YOU.
DARE TO BE DIFFERENT, INNOVATIVE, CREATIVE
Johnny Cupcakes sells t-shirts in shops that look and smell like bakery shops
“A food themed clothing brand was weird to many people, but weird is good! It gets people talking. I started making more Johnny Cupcakes t-shirts that poked fun of pop culture, replacing known references with cupcakes. One particular logo, the one most identifiable with Johnny Cupcakes today is a cupcake with crossbones. Guy’s thought it was funny and girls thought it was cute. The design caused curiosity and conversation amongst strangers. More than anything, it made people smile.
“When it came time to open a store, I really wanted it to be an unforgettable experience. My dad and I transformed my first store location into an old fashioned bakery where I displayed t-shirts in vintage, industrial refrigerators and on baking racks. I even made it smell like frosting! This is and always has been the model for all of my stores. Even when you purchase a t-shirt, we package them in our signature pastry boxes.
“I’ve always taken my advertising budget and put it into building unique experiences through our products, packaging, events, and retail environments. By doing this, people end up doing the advertising for us through word of mouth. Through the unique nature of the brand, we’ve been featured in press outlets that I would have never imagined in my life!”
Let’s discuss your publicity needs TODAY. Call me at 702-225-8206 or email me at
prmatchmaker at yahoo.com.
NOW, you’ve MET your PR MATCHMAKER… LET’S GET SOME PRESS FOR YOUR SUCCESS.