Happy New Year !!!

Is one of your New Year’s Resolutions to Get Published in 2015?

Now is the Time to Get Started !!!

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You Need Creative PR for your book, business, club, church, company or organization in order to

Attract Media Attention, Gain Credibility, Enhance your Bottom Line, Garner New Clients and Customers.

Professional Word Management for when words matter

Have to build your business or brand on social media? Frustrated or don’t know where to begin with Facebook, Twitter, WordPress, and more?  I am here to guide you every step of the way. I can create or improve your Facebook business page, help you attract the media attention you want and enhance your online credibility. I’m a published freelance writer and PR expert, so I can assist you with obtaining publicity in print media, too.  Let me help you get the words out to your target audience. Tell me your communication goals and we can create a strategic plan. Fifteen minute complimentary consult, call me at 702-225-8206 or email me at prmatchmaker at yahoo.com.

You need a Professional Word Manager to show you how to:

Be Real and a Star

Create News like a Pro

Dare to be YOU

Nowadays, whether you are a newbie or an old pro, technology and media is constantly changing… everyone is seeking the limelight… how do You Stand Out?    

Learn How :

*  Authentic stories, heartwarming, inspiring, and true are always in vogue

*  Write NEWS Releases that ARE Published (or garner Interviews)

*  Your Websites key ingredients

*  Professional Secrets that Score Instant Credibility

* How a Long and Winding Words Maze (Jargon and Excess) will leave you in the dust

* Are Flash Mobs, viral videos and/or Social Media important?

Samples Galore

Press Releases that Go Nowhere and others that Get Published

What do your Lead, Headline, Quotes and Statistics Got to Do with Getting Published?

Have a 30 second Elevator Speech/Pitch that Works?

Ready to Interview?

Basics / Bonuses

* Tweet like Big Bird

* Shine on Facebook

* Blog Anyone?

* Building a Platform Online

* Networking 101

Call CeliaSue at 702-22-8206 or email prmatchmaker at yahoo.com for your complimentary consultation (15 minutes).


Between a rock and a hot French guy





just because you may know (and by know I mean be intimately acquainted with to have a passing knowledge of your neighbor) a writer, even a working writer, a published writer, does NOT mean that you are entitled and going to get FREE anything (free books, free advice, free ghostwriting, free publishing of your life story). No one expects their doctor to give them free health care or their vet to give their dog a free annual exam. But for some reason, too many people expect writers to give them free everything. Like, how often do we hear, just write my life story, turn it into a screen play, or get it published, and you will get a percentage of the royalties. Sure, because you will be so generous and motivated to offer us a decent percentage of the profits. As if there are ever going to BE profits.

I have found that some clients have a difficult enough time doing as I ask them to do while paying for my services. If they were NOT paying me, they would do nada, zilch, zip, nothing because they were NOT motivated. Plus the fact, what are we writers supposed to LIVE ON (yes, I mean pay the rent with) while we are doing YOUR work for you? oh so selfish. It is particularly difficult to get it into some folks heads that WE writers are people, have jobs and bills, too. Oh, just do it in your spare time. Yeah sure right. We will work on it Some Day, the day between Sunday and Monday, just like you have been working on it Some Day.


what does any of this have to do with a hot French guy? well, I was once married to one. And some day I may tell you about it. Right now, I will say this, he constantly offered carrots and then as soon as I got close to getting whatever it was that I wanted from him, he snatched it away, out of reach. A cruel person. My friends warned me not to marry him. That he had major mommy issues. And I should have known better. But you know some times the heart wants whatever it wants, no matter how futile it is. Sigh.


Now if I were more like my dog, I’d be better off when it comes to men.


I’m too sexy for my dog. well, my dog is not at all interested in sex or romance. She is doing just fine without a boy doggie at her side. Of course, she has all of the neighbor boy doggies anxious to play with her. Gizmo waits for her every morning by his fence. So does Lobos. And whenever Milo escapes his tether, he runs over and sniffs around to see if Cici can come out and play with him.


Girl dogs need boy dogs like a whale (fish) needs a bicycle. Cici just says no (growls) at boy doggies. She will have none of it when they try to ride her rump. It occurs to me, why is it that humans who are supposed to be all superior to dogs (if you believe the rhetoric of macho men), cannot take no for an answer from women? either they dismiss us, ignore us, or try to force us to do whatever they want us to do. And/or blame us for stuff that is NOT our fault. Like their own insecurities and problems.


One time hot French guy DID admit that he was jealous of ME. That I was brilliant and creative and attractive. And because of all of that, he felt insecure and simply HAD to make me crazy, ie, flirt with other women so that I would get green with jealousy. You see, it started with HIM. Of course, it also started with ME not being CLEAR that I deserve REAL LOVE, TRUE LOVE, to be cherished, appreciated, and valued by a man.


The moral of the story is that you can use your crappy love life (or any other part of your life) as fodder for your romance books, learn something and make money. Otherwise, your broken heart is worthless. And you too can become an old maid, old crone or crazy cat or dog lady in your old age.




I have been trying to get through writing ONE romantic comedy book for awhile now. Think Jennifer Crusie meets Janet Evanovich meets Ciciville. Well, I had some of the elements down that I want in the book. But so far, I have changed the locale four times, from Las Vegas, to a made up town in Arizona based upon an actual town in Arizona, to 29 Palms and now we have landed on Virginia City, NV. Back to Nevada.


The setting is because it is about a romance blooming in the desert. And it has ghosts, a haunted B&B, that was a former house of ill repute, and a dog that goes humping everyone’s leg in the night. The heroine has two romantic interests. One her boss, Editor/Publisher of the newspaper she works for. Oh no no, you did not. Yes I did. And a new reporter. The two of them are to write dueling columns about a topic, to bring the gender wars into focus, gin up controversy and to sell newspapers. She is not sure how she feels about any of it. And she has two old aunties, who raised her, who think she is getting married to a dog. She IS planning a BIG gala dog wedding to raise funds for the local animal shelter. But her aunties are Lucy and Ethel on steroids. So what do you think? Would you read a book like this?  If I can get passed Chapter 3, perhaps you will be able to do so.

to blog or not to blog

to blog or not to blog that is the question…

if you want to have a blog for your business (or have one and have trouble keeping up with writing it) and would like a professional writer to write/edit it for you, give me a call at 702-225-8206. 


  • • Use your own voice, but make sure it’s in line with your brand
  • • Be open and honest – show your personality
  • • Create your own content (You know your clients/customers best)
  • • Vary what you post: switch between videos, images, and prose
  • • Be conversational: you want to talk to your clients, not talk at them!
  • • Spread the word about your blog: link to it on your social network sites, and make sure it’s in an obvious place on your website
  • • Get involved with the blogging community: comment on other blogs, find similar people to you, invite people to write for you
  • • Update regularly and routinely: make a schedule and stick to it
  • • Link to other useful sites: be a useful resource for your readers
  • • Be a source of help: offer information and practical advice
  • • Write for other blogs, and get people from other blogs to write for you: spread your authorship and authority
  • • Have a variety of writers: use your director, sales manager, sales assistants, allowing readers to get a feel for the entire business, not just the top end!

I would add: Be interesting, entertaining, informative, offer how to tips on important subjects to your readers in a variety of formats.

Write subject/headlines that catch people’s attention

Get to know your customers better, ask for feedback and LISTEN to it.

Be clear and concise… less is more…



  • • Promote your business all the time! This isn’t the place, and it’ll quickly switch readers off
  • • Hire a copywriter who a) doesn’t understand your tone and style, and b) couldn’t care less about what you stand for
  • • Regurgitate content posted on other sites
  • • Write badly: if you’re not a natural writer, there are writers and editors that can help you
  • • Forget about your audience/customers: don’t write for yourself, think about what will interest other people
  • • Lose direction or focus – it’s good to have a variety of posts, but readers should know what to expect. Pick a subject and stick to it!
  • • Forget about style and design: try to create your own theme, instead of relying on the most popular designs. Make it look like yours, and in line with your website’s design
  • • Be salesy! People try and directly sell their products, but it doesn’t work. This isn’t the place
  • • Just publish: it’s vital to proofread, re-read, edit!
  • • Outspokenly insult people or businesses: you must be careful! Not only is it unprofessional, but it could also be libel. If you’re not sure about something, don’t post it
  • • Alienate yourself: unless you run a political or religious business, stay away from these subjects, and other controversial topics. Use your own personal blog for that.


Communication is

“Woof woof woof “


Communication is in the mouth/ear of the beholder…






“You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”  (or dogs)… 
― Madeleine L’Engle

“A bird doesn’t sing because it has an answer, it sings because it has a song.” 
― Maya Angelou

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” 
― Toni Morrison

CeliaSue Hecht

Writer and Editor


Creative + Tried & True + Versatile + Quick study
Contact for full-time or freelance work:


Carmel/Monterey, CA area