Press for Success

Are you a great or not so good client ?

I have worked with various clients and found that some people, most people do NOT know how to obtain media coverage and/or do not even want to do so, and yet, their dilemma is they know that they need TO PROMOTE THEIR BUSINESS OR BOOK. Many business owners and authors are juggling too many balls and cannot find the time nor energy to obtain PR. Or do not know how to write press releases that get published or think that they do not have the skill, talent or creativity to do so. Or they are afraid of the media, and some combination of these makes them avoid, procrastinate and not get the job done.

Some people have unrealistic expectations and want good press but do not think that they have to do anything, that they can just hire someone else to do it for them. If a client does not provide the information, quotes, industry expertise and/or whatever else is needed, even a great publicist cannot do the job flying alone in the wind.

If a publicist sets up an interview and the client does not show up or is ill prepared, the client needs to rethink their priorities and goals for obtaining publicity, to say the least.

A great client knows that they are part of the equation and have a job to do, working with a publicist and do their homework and provide what is needed on their side. Takes two to Tango and Two or more to obtain press.

 

“If the client is able to provide the PR agency with the information they need, they will help them meet their goals. A good client understands that reaching goals takes time, and has patience with the agency while they work. Above all, a good PR client actively participates in their relationship with the agency, helping the two-way street that is public relations run smoothly/”

https://www.bulldogreporter.com/exploring-clientagency-relationships-what-makes-a-good-client-in-public-relations/

 

 

Some tips to maximize press for success

 

Take a calendar and mark down holidays, news, events, and book or movie releases as inspiration to create press releases that relate to your company.

Regularly speak as the expert on your topic at conferences, workshops, events and colleges, business groups, and wow the audiences with your tips, knowledge and entertaining but informative talks.

Build and develop a relationships with reporters,editors, and writers who will write about you and your company, product or service,  book, whatever you are promoting, if and when YOU GIVE THEM CONSISTENTLY WHAT THEY WANT.

Give back to your community with charitable donations and sponsor events, art foundations, sports teams, booster clubs, groups and camps.

Host book signing events, movie nights, holiday themed parties, charity events, scavenger hunts, barbecues, bakeoffs, cake sales, pizza nights, wine or beer tastings, weddings,anniversaries,flash or cash mobs,or whatever is appropriate and fun and will attract new customers and the press.

Be round, square, or diamond-shaped… in other words, STAND OUT FROM THE CROWD.

Work with your publicist and give them whatever they need to GET THE JOB DONE FOR YOU.

 

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DARE TO BE DIFFERENT, INNOVATIVE, CREATIVE

Johnny Cupcakes sells t-shirts in shops that look and smell like bakery shops

“A food themed clothing brand was weird to many people, but weird is good! It gets people talking. I started making more Johnny Cupcakes t-shirts that poked fun of pop culture, replacing known references with cupcakes. One particular logo, the one most identifiable with Johnny Cupcakes today is a cupcake with crossbones. Guy’s thought it was funny and girls thought it was cute. The design caused curiosity and conversation amongst strangers. More than anything, it made people smile.

“When it came time to open a store, I really wanted it to be an unforgettable experience. My dad and I transformed my first store location into an old fashioned bakery where I displayed t-shirts in vintage, industrial refrigerators and on baking racks. I even made it smell like frosting! This is and always has been the model for all of my stores. Even when you purchase a t-shirt, we package them in our signature pastry boxes.

“I’ve always taken my advertising budget and put it into building unique experiences through our products, packaging, events, and retail environments. By doing this, people end up doing the advertising for us through word of mouth. Through the unique nature of the brand, we’ve been featured in press outlets that I would have never imagined in my life!”

 

http://kitchen.johnnycupcakes.com/story/

 

 

Let’s discuss your publicity needs TODAY. Call me at 702-225-8206 or email me at

prmatchmaker at yahoo.com.

 

NOW, you’ve MET your PR MATCHMAKER… LET’S GET SOME PRESS FOR YOUR SUCCESS.

 

 

 

 

 

 

 

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Happy New Year !!!

Is one of your New Year’s Resolutions to Get Published in 2015?

Now is the Time to Get Started !!!

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You Need Creative PR for your book, business, club, church, company or organization in order to

Attract Media Attention, Gain Credibility, Enhance your Bottom Line, Garner New Clients and Customers.

Professional Word Management for when words matter

Have to build your business or brand on social media? Frustrated or don’t know where to begin with Facebook, Twitter, WordPress, and more?  I am here to guide you every step of the way. I can create or improve your Facebook business page, help you attract the media attention you want and enhance your online credibility. I’m a published freelance writer and PR expert, so I can assist you with obtaining publicity in print media, too.  Let me help you get the words out to your target audience. Tell me your communication goals and we can create a strategic plan. Fifteen minute complimentary consult, call me at 702-225-8206 or email me at prmatchmaker at yahoo.com.

You need a Professional Word Manager to show you how to:

Be Real and a Star

Create News like a Pro

Dare to be YOU

Nowadays, whether you are a newbie or an old pro, technology and media is constantly changing… everyone is seeking the limelight… how do You Stand Out?    

Learn How :

*  Authentic stories, heartwarming, inspiring, and true are always in vogue

*  Write NEWS Releases that ARE Published (or garner Interviews)

*  Your Websites key ingredients

*  Professional Secrets that Score Instant Credibility

* How a Long and Winding Words Maze (Jargon and Excess) will leave you in the dust

* Are Flash Mobs, viral videos and/or Social Media important?

Samples Galore

Press Releases that Go Nowhere and others that Get Published

What do your Lead, Headline, Quotes and Statistics Got to Do with Getting Published?

Have a 30 second Elevator Speech/Pitch that Works?

Ready to Interview?

Basics / Bonuses

* Tweet like Big Bird

* Shine on Facebook

* Blog Anyone?

* Building a Platform Online

* Networking 101

Call CeliaSue at 702-22-8206 or email prmatchmaker at yahoo.com for your complimentary consultation (15 minutes).

Great Cuppa News

Journalists LOVE a good Press Room

 

does your website have one?  Does it look anything like Starbucks?  If not, give me a call and we can make changes to it, add one and / or assist you with it, so that your phone starts jingle jangling with calls from the media. “Hello, Oprah?”

 

a journalists dream… the fabulous Starbucks press room

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who could ask for anything more?

what works: interesting people featured news stories with photos integrated all together in an array / slide show of different stories

Headline that catches your eye and goes along with the story, not rocket science, folks

it is easy to navigate throughout the news site / press room, easy to read, easy to find whatever you are looking for

below the news (you can push the button/ click to read more about that story or read below and find different categories of stories you might be more interested in, stories about their coffee and beverages, fast facts, food, customer experience, wellness, and they also feature their twitter feed

then at the very bottom, they list ALL of their Social Media that you can click on, info about the Company, Brands, Media, Facts and Reports, so you know where to go to find whatever you want, there is a contact link at the top of each page, plus in each press release (which does not seem like a press release, it is a news story, and contact us at the very very very bottom too

you can download info and images and see related stories all on the same page

http://news.starbucks.com/

A few weeks ago, I listened to Oprah interview the founder of Starbucks, CEO Howard Schultz, and it was quite more than I had bargained for. This guy was a poor kid from Brooklyn. He did not aspire to have or own a coffee empire. He wanted to make a difference in the world and “build a company with soul.” And at one point in his life, he had the opportunity to buy a local coffee emporium called Starbucks. He made it what it is today, one coffee cup, one barrista at a time.  here is a link to the video:

http://www.oprah.com/own-super-soul-sunday/First-Look-Oprah-and-Starbucks-CEO-Howard-Schultz-Video

Media coverage 101

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Everyone has a story, something to say.  Your press/news release begins with a story that has a beginning, middle and end. It tells a tale. And makes your audience want to know more about your product, service, company.

 

Is your story newsworthy?

 

will it lure the media into calling you to do an interview?

 

do you know how to tell your story (or your company’s) so that it is newsworthy and will capture the media’s attention (and you end up with interviews, feature stories and reviews)?

 

are you giving advice, tips, value to your audience?

 

do you know who your audience is specifically?

 

is your story a heart warming tale, entertaining and/or practical?

 

can you write a headline that tells your story 1-2-3?

 

do your website and press materials provide the best contacts and are they reachable 24/7?

 

The most successful news releases provide stories that people can relate to and offer the info the media wants (are newsworthy).

 

Let me take a look at your news release and I will let you know if your press release has all the elements it needs to obtain the media coverage you say you want. Call me at 702-226-8206 or email me at pr matchmaker at yahoo. com

 

 

Hook your audience

 

Good reminder from John Kremer about how to write a press release that gets the job done (to obtain media coverage) because it is newsworthy as opposed to one that is not. If your first sentence leads to snoozing, then it’s a loser. If it makes the media sit up and read, then it’s a winner. Simple, easy as pie, 1-2-3.

 

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Newsworthy Leads Make a Difference

 

As a former journalist, I certainly knew how to write a press release for my first book. The press release said something like, “A new book about how to attract volunteers is published.”

The response? ZERO. Zippo. Nada.

Discouraged, I went to the library where I read in the Washington Post that Congress was considering a 4.2 billion dollar cut in funds for education. I then re-sent the exact same press release, adding
one sentence at the beginning:

 

“With Congress considering a 4.2 billion dollar cut in funds for education, a book about how to attract volunteers could become a survival manual for American schools.”

The response? 31 talk-show bookings.

The book, To Lead Is to Serve – How to Attract Volunteers & Keep Them, has become an evergreen bestseller and was quoted on television by President George Bush. It also led to more books and a successful speaking career on the topics of nonprofit leadership, fundraising, and leadership for women.

All of this because I added one newsworthy sentence to a press release.

— Shar McBee, author of To Lead Is to Serve – How to Attract Volunteers & Keep Them

Web: http://www.joyofleadership.com

 

http://askthepublicist.com/newsworthy-leads-make-a-difference/