Press for Success

Are you a great or not so good client ?

I have worked with various clients and found that some people, most people do NOT know how to obtain media coverage and/or do not even want to do so, and yet, their dilemma is they know that they need TO PROMOTE THEIR BUSINESS OR BOOK. Many business owners and authors are juggling too many balls and cannot find the time nor energy to obtain PR. Or do not know how to write press releases that get published or think that they do not have the skill, talent or creativity to do so. Or they are afraid of the media, and some combination of these makes them avoid, procrastinate and not get the job done.

Some people have unrealistic expectations and want good press but do not think that they have to do anything, that they can just hire someone else to do it for them. If a client does not provide the information, quotes, industry expertise and/or whatever else is needed, even a great publicist cannot do the job flying alone in the wind.

If a publicist sets up an interview and the client does not show up or is ill prepared, the client needs to rethink their priorities and goals for obtaining publicity, to say the least.

A great client knows that they are part of the equation and have a job to do, working with a publicist and do their homework and provide what is needed on their side. Takes two to Tango and Two or more to obtain press.

 

“If the client is able to provide the PR agency with the information they need, they will help them meet their goals. A good client understands that reaching goals takes time, and has patience with the agency while they work. Above all, a good PR client actively participates in their relationship with the agency, helping the two-way street that is public relations run smoothly/”

https://www.bulldogreporter.com/exploring-clientagency-relationships-what-makes-a-good-client-in-public-relations/

 

 

Some tips to maximize press for success

 

Take a calendar and mark down holidays, news, events, and book or movie releases as inspiration to create press releases that relate to your company.

Regularly speak as the expert on your topic at conferences, workshops, events and colleges, business groups, and wow the audiences with your tips, knowledge and entertaining but informative talks.

Build and develop a relationships with reporters,editors, and writers who will write about you and your company, product or service,  book, whatever you are promoting, if and when YOU GIVE THEM CONSISTENTLY WHAT THEY WANT.

Give back to your community with charitable donations and sponsor events, art foundations, sports teams, booster clubs, groups and camps.

Host book signing events, movie nights, holiday themed parties, charity events, scavenger hunts, barbecues, bakeoffs, cake sales, pizza nights, wine or beer tastings, weddings,anniversaries,flash or cash mobs,or whatever is appropriate and fun and will attract new customers and the press.

Be round, square, or diamond-shaped… in other words, STAND OUT FROM THE CROWD.

Work with your publicist and give them whatever they need to GET THE JOB DONE FOR YOU.

 

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DARE TO BE DIFFERENT, INNOVATIVE, CREATIVE

Johnny Cupcakes sells t-shirts in shops that look and smell like bakery shops

“A food themed clothing brand was weird to many people, but weird is good! It gets people talking. I started making more Johnny Cupcakes t-shirts that poked fun of pop culture, replacing known references with cupcakes. One particular logo, the one most identifiable with Johnny Cupcakes today is a cupcake with crossbones. Guy’s thought it was funny and girls thought it was cute. The design caused curiosity and conversation amongst strangers. More than anything, it made people smile.

“When it came time to open a store, I really wanted it to be an unforgettable experience. My dad and I transformed my first store location into an old fashioned bakery where I displayed t-shirts in vintage, industrial refrigerators and on baking racks. I even made it smell like frosting! This is and always has been the model for all of my stores. Even when you purchase a t-shirt, we package them in our signature pastry boxes.

“I’ve always taken my advertising budget and put it into building unique experiences through our products, packaging, events, and retail environments. By doing this, people end up doing the advertising for us through word of mouth. Through the unique nature of the brand, we’ve been featured in press outlets that I would have never imagined in my life!”

 

http://kitchen.johnnycupcakes.com/story/

 

 

Let’s discuss your publicity needs TODAY. Call me at 702-225-8206 or email me at

prmatchmaker at yahoo.com.

 

NOW, you’ve MET your PR MATCHMAKER… LET’S GET SOME PRESS FOR YOUR SUCCESS.

 

 

 

 

 

 

 

writing romance

OK, for years now, I have been writing non-fiction in the form of newspaper and magazine articles, press releases, newsletters, brochures, website copy etc. for clients, romantic and dog travel guides, all non-fiction.

 

and behind the scenes, in a secret cave somewhere, location not to be disclosed, I have been coming up with names and stories for all kinds of fiction from YA, children books, films, and even romantic comedy novels including the ones based upon my experiences growing up in NYC and my sad excuse of a romantic life.

 

with the romantic novels, I loved reading Jennifer Cruisie, my first love and when she stopped writing by herself, ugh, and I had read all of her older books, I asked a librarian if there were other writers like her out there and she told me about Janet Evanovich and I got into the Stephanie Plum series. Once in awhile I read books about dogs such as Spencer Quinn’s Chet and Bernie series written from a dog’s point of view, mysteries that are funny, too. I got to read one and loved it and then was blessed with being able to review them on my Have Dog blog will travel blog, yay.  da perks da perks.

 

all of this reading other people’s books inspires me and I guess I should also mention Tawna Fenske, who I interviewed on my dog blog before she became a famous author of 13 romantic comedy novels.

 

Now on Kindle, I read and read and read, mostly free or cheap romantic novels and other books about writing fiction, romance, and dog books too.

 

And I guess the point here is that writers LOVE LOVE LOVE to read. And if you want to become a published writer, you should jump on the book wagon, too.

 

anyway, it used to be that I would write a romantic novel and stop after Chapter 3, but NO MORE, people. I am on my way, finally, to writing chapters and chapters of this idea that I had, the story has changed numerous times, settings and characters and plots, but I have at last written maybe seven chapters, did an outline, chapter by chapter and have committed to writing the story, even if I don’t really even know what it is completely.

 

Just get the thing done.

 

when i asked Tawna for advice years ago, she told me JUST KEEP ON WRITING.

 

Persistence.

 

and then once you write, you edit and find an agent and a publisher.

 

That is the process. I have helped others DO IT. But you know sometimes we can do things for other people that we find it difficult to do for ourselves.

 

ENOUGH.

 

It is way over time for me to progress and complete my first fiction book, romantic comedy and GET ON WITH writing more and more and more books.  because of course, you want to see my name on romantic comedy novels, sexy who donits, and books with peculiar characters in strangely familiar situations, don’t you, don’t you.

 

 

OK, I am hot on the trail of finishing. And soon I will obtain an agent who loves to laugh, eat chocolate and donuts and dogs, NO, loves dogs but does not want to eat them, except hot dogs, OK, an agent who eats hot dogs aka frankfurters, the healthy kind, and more importantly a genius who recognizes extreme talent and a brilliant mind. OK, someone who wants to represent this bicoastal, former New Yorker, Californian. Anyone, please.

 

Spinning Stories like a Savior

Once upon a time, there was a guy named Jesus who told stories. They were called parables. He seemed to get a lot of followers around the world, huh. He gained people’s attention by speaking truth, in plain language and also overturning myths and status quo accepted practices, all thru the power of his words. Ok, yeah, he also performed a few miracles, too… turning water into wine, a few pieces of bread and fish into loaves enough to feed 5,000, walking on water, raising the dead, and more. It was these stories that also built his church and army of believers for many many years, even today.

Am not saying that you have to be a Christian and believe in a religion, but since today is Easter, once a pagan holiday that was turned into a story of Jesus Christ’s resurrection, you just might get with the program… Words have power.  Stories have everlasting Life. And you just might be able to sell more products and services by telling compelling stories, heartwarming tales, and spinning little itty bitty twitter bite sized snippets.

dog bake

“Stories connect us to one another. Stories stimulate our imaginations. Stories are at the heart of the most successful

“Many studies confirm that people are moved by emotions and that stories are the most effective way to tap into those emotions. In fact, Princeton University researchers discovered that stories enable “brain-to-brain coupling.” In other words, if I tell you a story, the same regions of our brains light up. That means we are literally in sync!

“Stories break down walls between two people, leaving the listener more receptive to the numbers and the hard evidence. Let’s look at how stories impact some of the most jaded of all audiences — early stage investors.

“Angel investors invest in people, not products. While the big venture capital deals capture business news headlines, the vast majority of entrepreneurs get their start with smaller “seed” investments typically made by friends and family or early-stage investors. Yes, these small investors want to make money, but they also want to trust the people they back and to feel as though they have a connection with them on an emotional level. Storytelling is critical when pitching to these type of investors.

“…In the knowledge economy you are only as successful as your ability to transfer the information you have — your knowledge — to others. Stories facilitate the sharing of that information. Stories illustrate, illuminate and inspire. Tell more of them.”

http://www.entrepreneur.com/article/231098

And if you are not a great storyteller, then hire a writer like moi who would be happy to turn your stories into wine and chocolate.

Have a great Holiday !!!

How much are your words worth?

The next time someone asks for a freebie, someone to write / edit a book gratis, aka complementary, expecting you to work for FREE, will you craft a similar response?  I definitely will.  Love it.  Since today is Equal Pay Day seems appropriate, too since women accept far less money/pay than they deserve working two or more jobs every day.

 

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below, this is from Doonesbury cartoon about how dollars = freedom of speech according to the Supreme Court’s latest decision which seemed appropriate (and funny) in this context too

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Hook your audience

 

Good reminder from John Kremer about how to write a press release that gets the job done (to obtain media coverage) because it is newsworthy as opposed to one that is not. If your first sentence leads to snoozing, then it’s a loser. If it makes the media sit up and read, then it’s a winner. Simple, easy as pie, 1-2-3.

 

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Newsworthy Leads Make a Difference

 

As a former journalist, I certainly knew how to write a press release for my first book. The press release said something like, “A new book about how to attract volunteers is published.”

The response? ZERO. Zippo. Nada.

Discouraged, I went to the library where I read in the Washington Post that Congress was considering a 4.2 billion dollar cut in funds for education. I then re-sent the exact same press release, adding
one sentence at the beginning:

 

“With Congress considering a 4.2 billion dollar cut in funds for education, a book about how to attract volunteers could become a survival manual for American schools.”

The response? 31 talk-show bookings.

The book, To Lead Is to Serve – How to Attract Volunteers & Keep Them, has become an evergreen bestseller and was quoted on television by President George Bush. It also led to more books and a successful speaking career on the topics of nonprofit leadership, fundraising, and leadership for women.

All of this because I added one newsworthy sentence to a press release.

— Shar McBee, author of To Lead Is to Serve – How to Attract Volunteers & Keep Them

Web: http://www.joyofleadership.com

 

http://askthepublicist.com/newsworthy-leads-make-a-difference/

Communication is

“Woof woof woof “

www.drharveys

Communication is in the mouth/ear of the beholder…

 

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“You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”  (or dogs)… 
― Madeleine L’Engle

“A bird doesn’t sing because it has an answer, it sings because it has a song.” 
― Maya Angelou

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” 
― Toni Morrison

CeliaSue Hecht

Writer and Editor


 

Creative + Tried & True + Versatile + Quick study
Contact for full-time or freelance work:

prmatchmaker@yahoo.com

Carmel/Monterey, CA area

702-225-8206