Spinning Stories like a Savior

Once upon a time, there was a guy named Jesus who told stories. They were called parables. He seemed to get a lot of followers around the world, huh. He gained people’s attention by speaking truth, in plain language and also overturning myths and status quo accepted practices, all thru the power of his words. Ok, yeah, he also performed a few miracles, too… turning water into wine, a few pieces of bread and fish into loaves enough to feed 5,000, walking on water, raising the dead, and more. It was these stories that also built his church and army of believers for many many years, even today.

Am not saying that you have to be a Christian and believe in a religion, but since today is Easter, once a pagan holiday that was turned into a story of Jesus Christ’s resurrection, you just might get with the program… Words have power.  Stories have everlasting Life. And you just might be able to sell more products and services by telling compelling stories, heartwarming tales, and spinning little itty bitty twitter bite sized snippets.

dog bake

“Stories connect us to one another. Stories stimulate our imaginations. Stories are at the heart of the most successful

“Many studies confirm that people are moved by emotions and that stories are the most effective way to tap into those emotions. In fact, Princeton University researchers discovered that stories enable “brain-to-brain coupling.” In other words, if I tell you a story, the same regions of our brains light up. That means we are literally in sync!

“Stories break down walls between two people, leaving the listener more receptive to the numbers and the hard evidence. Let’s look at how stories impact some of the most jaded of all audiences — early stage investors.

“Angel investors invest in people, not products. While the big venture capital deals capture business news headlines, the vast majority of entrepreneurs get their start with smaller “seed” investments typically made by friends and family or early-stage investors. Yes, these small investors want to make money, but they also want to trust the people they back and to feel as though they have a connection with them on an emotional level. Storytelling is critical when pitching to these type of investors.

“…In the knowledge economy you are only as successful as your ability to transfer the information you have — your knowledge — to others. Stories facilitate the sharing of that information. Stories illustrate, illuminate and inspire. Tell more of them.”


And if you are not a great storyteller, then hire a writer like moi who would be happy to turn your stories into wine and chocolate.

Have a great Holiday !!!


How much are your words worth?

The next time someone asks for a freebie, someone to write / edit a book gratis, aka complementary, expecting you to work for FREE, will you craft a similar response?  I definitely will.  Love it.  Since today is Equal Pay Day seems appropriate, too since women accept far less money/pay than they deserve working two or more jobs every day.



below, this is from Doonesbury cartoon about how dollars = freedom of speech according to the Supreme Court’s latest decision which seemed appropriate (and funny) in this context too

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Book Magic




Fairy godmother or not, are you suffering from obscurity? If so, you’re not alone. Thousands of people are invisible. Thousands of people hide their gifts and talents and business behind jargon, boring copy, and hard to read press releases and website copy. No one understands their products / services. No one cares. In a busy market place, they are busy getting ignored. Their products stay on the shelf gathering dust.

Thousands of people have self-esteem issues. If you don’t do anything about it, so what. No one will buy your products / service. Your business will fail.  You will become a statistic. Half of all businesses fail during the first five years, according to the Small Business Administration.

Ever watch those shows on TV, Restaurant Impossible and others? Many business owners do not promote their business and what happens? Nothing.

You will be a perennial wallflower, the person who cannot succeed, always gets passed over for promotions, the person who never finds their soul mate, the person who never publishes the book that they know that they were born to write. The person who wishes, hopes and yearns for something more out of life but never fulfills their dreams of Getting Published. The person who spends their life waiting for their Fairy Godmother to DO something. Or for Some Day (the day between Sunday and Monday).

We can help you go from obscurity to limelight by getting your business the media coverage you deserve. A few articles in local and national publications can get those widgets flying off the shelf in no time.

We can assist you in writing that book and getting it published. And maybe even fulfill some other dreams.

For a 15-minute complementary consultation to discuss your business needs and/or book project contact 702-225-8206.

We provide:

  • Book editing
  • Ghostwriting
  • Book proposals
  • Manuscript evaluation
  • Help finding literary agents and publishers
  • Self-publishing
  • Book Publicity/Promotion
  • Classes, Events, Seminars, Workshop Promotion
  • and more

If you wanna dance with me… Contact me at 702-225-8206 for a 15 minute complementary call to discuss your Book Project.  It could be just the MAGIC you need!

Media coverage 101

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Everyone has a story, something to say.  Your press/news release begins with a story that has a beginning, middle and end. It tells a tale. And makes your audience want to know more about your product, service, company.


Is your story newsworthy?


will it lure the media into calling you to do an interview?


do you know how to tell your story (or your company’s) so that it is newsworthy and will capture the media’s attention (and you end up with interviews, feature stories and reviews)?


are you giving advice, tips, value to your audience?


do you know who your audience is specifically?


is your story a heart warming tale, entertaining and/or practical?


can you write a headline that tells your story 1-2-3?


do your website and press materials provide the best contacts and are they reachable 24/7?


The most successful news releases provide stories that people can relate to and offer the info the media wants (are newsworthy).


Let me take a look at your news release and I will let you know if your press release has all the elements it needs to obtain the media coverage you say you want. Call me at 702-226-8206 or email me at pr matchmaker at yahoo. com



Hook your audience


Good reminder from John Kremer about how to write a press release that gets the job done (to obtain media coverage) because it is newsworthy as opposed to one that is not. If your first sentence leads to snoozing, then it’s a loser. If it makes the media sit up and read, then it’s a winner. Simple, easy as pie, 1-2-3.




Newsworthy Leads Make a Difference


As a former journalist, I certainly knew how to write a press release for my first book. The press release said something like, “A new book about how to attract volunteers is published.”

The response? ZERO. Zippo. Nada.

Discouraged, I went to the library where I read in the Washington Post that Congress was considering a 4.2 billion dollar cut in funds for education. I then re-sent the exact same press release, adding
one sentence at the beginning:


“With Congress considering a 4.2 billion dollar cut in funds for education, a book about how to attract volunteers could become a survival manual for American schools.”

The response? 31 talk-show bookings.

The book, To Lead Is to Serve – How to Attract Volunteers & Keep Them, has become an evergreen bestseller and was quoted on television by President George Bush. It also led to more books and a successful speaking career on the topics of nonprofit leadership, fundraising, and leadership for women.

All of this because I added one newsworthy sentence to a press release.

— Shar McBee, author of To Lead Is to Serve – How to Attract Volunteers & Keep Them

Web: http://www.joyofleadership.com



Talking to the media

This article is about talking to the media about pit bulls. And it has some important factors in talking to the media about any topic. Be calm, professional, and include statistics, quote experts, and reframe the topic according to your own opinion.



Between a rock and a hot French guy





just because you may know (and by know I mean be intimately acquainted with to have a passing knowledge of your neighbor) a writer, even a working writer, a published writer, does NOT mean that you are entitled and going to get FREE anything (free books, free advice, free ghostwriting, free publishing of your life story). No one expects their doctor to give them free health care or their vet to give their dog a free annual exam. But for some reason, too many people expect writers to give them free everything. Like, how often do we hear, just write my life story, turn it into a screen play, or get it published, and you will get a percentage of the royalties. Sure, because you will be so generous and motivated to offer us a decent percentage of the profits. As if there are ever going to BE profits.

I have found that some clients have a difficult enough time doing as I ask them to do while paying for my services. If they were NOT paying me, they would do nada, zilch, zip, nothing because they were NOT motivated. Plus the fact, what are we writers supposed to LIVE ON (yes, I mean pay the rent with) while we are doing YOUR work for you? oh so selfish. It is particularly difficult to get it into some folks heads that WE writers are people, have jobs and bills, too. Oh, just do it in your spare time. Yeah sure right. We will work on it Some Day, the day between Sunday and Monday, just like you have been working on it Some Day.


what does any of this have to do with a hot French guy? well, I was once married to one. And some day I may tell you about it. Right now, I will say this, he constantly offered carrots and then as soon as I got close to getting whatever it was that I wanted from him, he snatched it away, out of reach. A cruel person. My friends warned me not to marry him. That he had major mommy issues. And I should have known better. But you know some times the heart wants whatever it wants, no matter how futile it is. Sigh.


Now if I were more like my dog, I’d be better off when it comes to men.


I’m too sexy for my dog. well, my dog is not at all interested in sex or romance. She is doing just fine without a boy doggie at her side. Of course, she has all of the neighbor boy doggies anxious to play with her. Gizmo waits for her every morning by his fence. So does Lobos. And whenever Milo escapes his tether, he runs over and sniffs around to see if Cici can come out and play with him.


Girl dogs need boy dogs like a whale (fish) needs a bicycle. Cici just says no (growls) at boy doggies. She will have none of it when they try to ride her rump. It occurs to me, why is it that humans who are supposed to be all superior to dogs (if you believe the rhetoric of macho men), cannot take no for an answer from women? either they dismiss us, ignore us, or try to force us to do whatever they want us to do. And/or blame us for stuff that is NOT our fault. Like their own insecurities and problems.


One time hot French guy DID admit that he was jealous of ME. That I was brilliant and creative and attractive. And because of all of that, he felt insecure and simply HAD to make me crazy, ie, flirt with other women so that I would get green with jealousy. You see, it started with HIM. Of course, it also started with ME not being CLEAR that I deserve REAL LOVE, TRUE LOVE, to be cherished, appreciated, and valued by a man.


The moral of the story is that you can use your crappy love life (or any other part of your life) as fodder for your romance books, learn something and make money. Otherwise, your broken heart is worthless. And you too can become an old maid, old crone or crazy cat or dog lady in your old age.




I have been trying to get through writing ONE romantic comedy book for awhile now. Think Jennifer Crusie meets Janet Evanovich meets Ciciville. Well, I had some of the elements down that I want in the book. But so far, I have changed the locale four times, from Las Vegas, to a made up town in Arizona based upon an actual town in Arizona, to 29 Palms and now we have landed on Virginia City, NV. Back to Nevada.


The setting is because it is about a romance blooming in the desert. And it has ghosts, a haunted B&B, that was a former house of ill repute, and a dog that goes humping everyone’s leg in the night. The heroine has two romantic interests. One her boss, Editor/Publisher of the newspaper she works for. Oh no no, you did not. Yes I did. And a new reporter. The two of them are to write dueling columns about a topic, to bring the gender wars into focus, gin up controversy and to sell newspapers. She is not sure how she feels about any of it. And she has two old aunties, who raised her, who think she is getting married to a dog. She IS planning a BIG gala dog wedding to raise funds for the local animal shelter. But her aunties are Lucy and Ethel on steroids. So what do you think? Would you read a book like this?  If I can get passed Chapter 3, perhaps you will be able to do so.