Hook your audience

 

Good reminder from John Kremer about how to write a press release that gets the job done (to obtain media coverage) because it is newsworthy as opposed to one that is not. If your first sentence leads to snoozing, then it’s a loser. If it makes the media sit up and read, then it’s a winner. Simple, easy as pie, 1-2-3.

 

10_way_of_life

 

Newsworthy Leads Make a Difference

 

As a former journalist, I certainly knew how to write a press release for my first book. The press release said something like, “A new book about how to attract volunteers is published.”

The response? ZERO. Zippo. Nada.

Discouraged, I went to the library where I read in the Washington Post that Congress was considering a 4.2 billion dollar cut in funds for education. I then re-sent the exact same press release, adding
one sentence at the beginning:

 

“With Congress considering a 4.2 billion dollar cut in funds for education, a book about how to attract volunteers could become a survival manual for American schools.”

The response? 31 talk-show bookings.

The book, To Lead Is to Serve – How to Attract Volunteers & Keep Them, has become an evergreen bestseller and was quoted on television by President George Bush. It also led to more books and a successful speaking career on the topics of nonprofit leadership, fundraising, and leadership for women.

All of this because I added one newsworthy sentence to a press release.

— Shar McBee, author of To Lead Is to Serve – How to Attract Volunteers & Keep Them

Web: http://www.joyofleadership.com

 

http://askthepublicist.com/newsworthy-leads-make-a-difference/

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Tipping off the press

Got a HOT NEWS TIP?  Do you  know what makes reporters/editors cringe when you tell them your tip?   If you are pitching a reporter or editor a story about your book, business, (product or service), then you might want to get on their good side and how to develop a good working relationship. Otherwise, the press/media people will avoid your news tips, press releases and pitches like the plague. And once you get a reputation as a pest, you probably will not be able to recover and Get Published.

PR PRO’s and PR NO’s

Here are five things that reporters hate… take heed:

http://www.ereleases.com/prfuel/5-things-reporters-hate-2/

Most of the press releases that come across my desk, make me snore, (boring), wonder why someone is bothering me about something that has NO RELEVANCE whatsoever to anything I write about or am interested in, and/or is missing critical info and I am supposed to do the lazy PR person’s work for them?  If you just send me a link and expect me to click, I probably won’t.  If you expect me to do the thinking for you, I will not. And I am not going to search for the story, either. If the subject line of your email, says press release, I will more than likely delete it without a care in the world.

 

Perfect example of the kind of NONSENSE I receive for my DOG TRAVEL BLOG on a regular basis… she wants to write for my dog blog and to send me an article on job markets, online education, implications for students for a DOG TRAVEL BLOG…maybe this person does not know how to read English… and what is even more insane is that she includes a link to a blog post of MINE… unbelievably crazy.

 

I’m a researcher for a site dedicated to online education. I found your blog celiasue.com/2012/12/07/holiday-gift-guide-for-pets-plus/ during my research and I thought you may be interested in an article I recently published about how the job market is affecting college programs and the implications for students.

Please let me know if you’d be interested in reading this and possibly sharing with your readers. I’d be happy to send it over to you.

Thanks,
Celine James

 

 

Five things reporters love (how to STAND OUT from the press release slush pile)

1. A truly newsworthy and relevant story with credible quotes, stats and information that NO ONE ELSE has (an exclusive) about a topic they write about Know the Correct Format

2. A short pitch with an amusing or entertaining headline and lead that is relevant and could be fun to write about Presentation is Important 

3. A go to PR Pro who knows what they are talking about (not in jargon), is willing to go to the ends of the earth to get me what I want/need and does not waste my time with trivial nonsense

4. A pleasant courteous professional who has clearly read my work and knows what I want in a story and does not try to sell me the Brooklyn Bridge

5. A PR pro who I can count on to provide numerous stories and interviews with clients that deliver over time

And if you are a whistleblower with a HOT LEAK, here’s how to tip off the press… can you twitter away your story???

http://holykaw.alltop.com/how-to-leak-to-the-press-in-a-non-private-world?tu4=1

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