Great Cuppa News

Journalists LOVE a good Press Room

 

does your website have one?  Does it look anything like Starbucks?  If not, give me a call and we can make changes to it, add one and / or assist you with it, so that your phone starts jingle jangling with calls from the media. “Hello, Oprah?”

 

a journalists dream… the fabulous Starbucks press room

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who could ask for anything more?

what works: interesting people featured news stories with photos integrated all together in an array / slide show of different stories

Headline that catches your eye and goes along with the story, not rocket science, folks

it is easy to navigate throughout the news site / press room, easy to read, easy to find whatever you are looking for

below the news (you can push the button/ click to read more about that story or read below and find different categories of stories you might be more interested in, stories about their coffee and beverages, fast facts, food, customer experience, wellness, and they also feature their twitter feed

then at the very bottom, they list ALL of their Social Media that you can click on, info about the Company, Brands, Media, Facts and Reports, so you know where to go to find whatever you want, there is a contact link at the top of each page, plus in each press release (which does not seem like a press release, it is a news story, and contact us at the very very very bottom too

you can download info and images and see related stories all on the same page

http://news.starbucks.com/

A few weeks ago, I listened to Oprah interview the founder of Starbucks, CEO Howard Schultz, and it was quite more than I had bargained for. This guy was a poor kid from Brooklyn. He did not aspire to have or own a coffee empire. He wanted to make a difference in the world and “build a company with soul.” And at one point in his life, he had the opportunity to buy a local coffee emporium called Starbucks. He made it what it is today, one coffee cup, one barrista at a time.  here is a link to the video:

http://www.oprah.com/own-super-soul-sunday/First-Look-Oprah-and-Starbucks-CEO-Howard-Schultz-Video

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