Press for Success

Are you a great or not so good client ?

I have worked with various clients and found that some people, most people do NOT know how to obtain media coverage and/or do not even want to do so, and yet, their dilemma is they know that they need TO PROMOTE THEIR BUSINESS OR BOOK. Many business owners and authors are juggling too many balls and cannot find the time nor energy to obtain PR. Or do not know how to write press releases that get published or think that they do not have the skill, talent or creativity to do so. Or they are afraid of the media, and some combination of these makes them avoid, procrastinate and not get the job done.

Some people have unrealistic expectations and want good press but do not think that they have to do anything, that they can just hire someone else to do it for them. If a client does not provide the information, quotes, industry expertise and/or whatever else is needed, even a great publicist cannot do the job flying alone in the wind.

If a publicist sets up an interview and the client does not show up or is ill prepared, the client needs to rethink their priorities and goals for obtaining publicity, to say the least.

A great client knows that they are part of the equation and have a job to do, working with a publicist and do their homework and provide what is needed on their side. Takes two to Tango and Two or more to obtain press.

 

“If the client is able to provide the PR agency with the information they need, they will help them meet their goals. A good client understands that reaching goals takes time, and has patience with the agency while they work. Above all, a good PR client actively participates in their relationship with the agency, helping the two-way street that is public relations run smoothly/”

https://www.bulldogreporter.com/exploring-clientagency-relationships-what-makes-a-good-client-in-public-relations/

 

 

Some tips to maximize press for success

 

Take a calendar and mark down holidays, news, events, and book or movie releases as inspiration to create press releases that relate to your company.

Regularly speak as the expert on your topic at conferences, workshops, events and colleges, business groups, and wow the audiences with your tips, knowledge and entertaining but informative talks.

Build and develop a relationships with reporters,editors, and writers who will write about you and your company, product or service,  book, whatever you are promoting, if and when YOU GIVE THEM CONSISTENTLY WHAT THEY WANT.

Give back to your community with charitable donations and sponsor events, art foundations, sports teams, booster clubs, groups and camps.

Host book signing events, movie nights, holiday themed parties, charity events, scavenger hunts, barbecues, bakeoffs, cake sales, pizza nights, wine or beer tastings, weddings,anniversaries,flash or cash mobs,or whatever is appropriate and fun and will attract new customers and the press.

Be round, square, or diamond-shaped… in other words, STAND OUT FROM THE CROWD.

Work with your publicist and give them whatever they need to GET THE JOB DONE FOR YOU.

 

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DARE TO BE DIFFERENT, INNOVATIVE, CREATIVE

Johnny Cupcakes sells t-shirts in shops that look and smell like bakery shops

“A food themed clothing brand was weird to many people, but weird is good! It gets people talking. I started making more Johnny Cupcakes t-shirts that poked fun of pop culture, replacing known references with cupcakes. One particular logo, the one most identifiable with Johnny Cupcakes today is a cupcake with crossbones. Guy’s thought it was funny and girls thought it was cute. The design caused curiosity and conversation amongst strangers. More than anything, it made people smile.

“When it came time to open a store, I really wanted it to be an unforgettable experience. My dad and I transformed my first store location into an old fashioned bakery where I displayed t-shirts in vintage, industrial refrigerators and on baking racks. I even made it smell like frosting! This is and always has been the model for all of my stores. Even when you purchase a t-shirt, we package them in our signature pastry boxes.

“I’ve always taken my advertising budget and put it into building unique experiences through our products, packaging, events, and retail environments. By doing this, people end up doing the advertising for us through word of mouth. Through the unique nature of the brand, we’ve been featured in press outlets that I would have never imagined in my life!”

 

http://kitchen.johnnycupcakes.com/story/

 

 

Let’s discuss your publicity needs TODAY. Call me at 702-225-8206 or email me at

prmatchmaker at yahoo.com.

 

NOW, you’ve MET your PR MATCHMAKER… LET’S GET SOME PRESS FOR YOUR SUCCESS.

 

 

 

 

 

 

 

Rules for Publicity: Do not ask these 7 questions

If you ever want to obtain media coverage, you would be wise to follow the advice below from a PR pro who knows what she is talking about. Since I have been on both sides of this, as a PR pro and a newspaper reporter, I know that this is true. If someone asks questions like these, they are likely to NOT only NOT get any media coverage but will likely be put on a NO FLY list. Busy reporters / editors do not have time with busy deadlines ALWAYS looming on their horizons to deal with people who clearly do NOT know the RULES of the road to PUBLICITY.

Even this dog says NO:

 

As a PR pro who’s been at this a while, I can tell you it’s no secret that there are some things those in our profession do that completely turn reporters off. Yes, reporters can get cranky with us—but sometimes, if we’re honest with ourselves, we deserve it.

While everyone makes mistakes, it’s always better if we can learn from the experience of others so that we might avoid the same missteps.

With that in mind, here are some of the questions reporters DON’T want to hear:

1. Did you get my email?

It’s safe to assume that, unless your message bounced back to you, the reporter did receive your message. So, don’t ask this question. Rather, if you want to follow up, it’s better to phrase it more like, “I’m following up re: X—please let me know should you have any questions or need anything further.”

2. Something came up—can we reschedule our meeting/call?

The answer is – no.

You were lucky to get a meeting in the first place, so the last thing you want to do is to ask to reschedule. Reporters are busy—and their time is extremely valuable—so do whatever you must to make it work. Just make sure your client is there, on time and ready to go.

3. Can we review the story before it goes to print?

Again, no. This isn’t the way PR works.

If you want control over the content, buy an ad. With PR, the story is in the reporter’s hands. If you—or your client—are nervous about what the story might say, remember that journalists are trained to write news pieces and that they have editors to review their work.

4. Will you publish the press release exactly as it reads?

The press release is information you provide so that a reporter can write his or her own story. If they print it verbatim, congratulations—you’ve hit the jackpot. However, this isn’t the norm. You should expect the reporter to write a story based on the information you’ve provided. What the story may say is not up to you (see #3).

5. Can you wait for us to get you that customer reference/product sample/image you requested?

No—no, they can’t. If a reporter has asked for something, drop everything and do your best to get it to him or her—fast.

Media opportunities should take priority over almost anything else you’re doing. In fact, you should be ready to provide what they need before they even ask for it. Anticipate what they may want and prepare it in advance. That way, it’s easy to shoot over that additional piece of information quickly, if it’s requested.

6. Can you use this previously published material?

Generally, no. They want fresh material, especially if you’re writing a contributed article. Don’t try to pass off something that’s already been published, unless you’ve made significant changes—or unless you’ve made it crystal clear that this has already been published elsewhere.

7. Can you get back to me by Tuesday? Otherwise, I’ll assume you’re not interested.

This sounds more like a threat than a deadline—and generally speaking, reporters set the deadlines for us (and their editors set the deadlines for them)—not the other way around. If a reporter is interested, it’s safe to assume he or she will respond when ready. Many times, if they like a story pitch, it will be sooner rather than later. But, it’s important to remember, they set the timeframe.

So, try to avoid asking reporters these questions to get a little further toward building a relationship based on trust and respect with your media contacts. Be the kind of PR pro they look forward to hearing from.

Michelle Messenger Garrett is a public relations consultant, speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. She works with clients ranging from small businesses to enterprises such as Adobe and HP, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and increase visibility, prospects and sales.

Great Cuppa News

Journalists LOVE a good Press Room

 

does your website have one?  Does it look anything like Starbucks?  If not, give me a call and we can make changes to it, add one and / or assist you with it, so that your phone starts jingle jangling with calls from the media. “Hello, Oprah?”

 

a journalists dream… the fabulous Starbucks press room

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who could ask for anything more?

what works: interesting people featured news stories with photos integrated all together in an array / slide show of different stories

Headline that catches your eye and goes along with the story, not rocket science, folks

it is easy to navigate throughout the news site / press room, easy to read, easy to find whatever you are looking for

below the news (you can push the button/ click to read more about that story or read below and find different categories of stories you might be more interested in, stories about their coffee and beverages, fast facts, food, customer experience, wellness, and they also feature their twitter feed

then at the very bottom, they list ALL of their Social Media that you can click on, info about the Company, Brands, Media, Facts and Reports, so you know where to go to find whatever you want, there is a contact link at the top of each page, plus in each press release (which does not seem like a press release, it is a news story, and contact us at the very very very bottom too

you can download info and images and see related stories all on the same page

http://news.starbucks.com/

A few weeks ago, I listened to Oprah interview the founder of Starbucks, CEO Howard Schultz, and it was quite more than I had bargained for. This guy was a poor kid from Brooklyn. He did not aspire to have or own a coffee empire. He wanted to make a difference in the world and “build a company with soul.” And at one point in his life, he had the opportunity to buy a local coffee emporium called Starbucks. He made it what it is today, one coffee cup, one barrista at a time.  here is a link to the video:

http://www.oprah.com/own-super-soul-sunday/First-Look-Oprah-and-Starbucks-CEO-Howard-Schultz-Video

Tipping off the press

Got a HOT NEWS TIP?  Do you  know what makes reporters/editors cringe when you tell them your tip?   If you are pitching a reporter or editor a story about your book, business, (product or service), then you might want to get on their good side and how to develop a good working relationship. Otherwise, the press/media people will avoid your news tips, press releases and pitches like the plague. And once you get a reputation as a pest, you probably will not be able to recover and Get Published.

PR PRO’s and PR NO’s

Here are five things that reporters hate… take heed:

http://www.ereleases.com/prfuel/5-things-reporters-hate-2/

Most of the press releases that come across my desk, make me snore, (boring), wonder why someone is bothering me about something that has NO RELEVANCE whatsoever to anything I write about or am interested in, and/or is missing critical info and I am supposed to do the lazy PR person’s work for them?  If you just send me a link and expect me to click, I probably won’t.  If you expect me to do the thinking for you, I will not. And I am not going to search for the story, either. If the subject line of your email, says press release, I will more than likely delete it without a care in the world.

 

Perfect example of the kind of NONSENSE I receive for my DOG TRAVEL BLOG on a regular basis… she wants to write for my dog blog and to send me an article on job markets, online education, implications for students for a DOG TRAVEL BLOG…maybe this person does not know how to read English… and what is even more insane is that she includes a link to a blog post of MINE… unbelievably crazy.

 

I’m a researcher for a site dedicated to online education. I found your blog celiasue.com/2012/12/07/holiday-gift-guide-for-pets-plus/ during my research and I thought you may be interested in an article I recently published about how the job market is affecting college programs and the implications for students.

Please let me know if you’d be interested in reading this and possibly sharing with your readers. I’d be happy to send it over to you.

Thanks,
Celine James

 

 

Five things reporters love (how to STAND OUT from the press release slush pile)

1. A truly newsworthy and relevant story with credible quotes, stats and information that NO ONE ELSE has (an exclusive) about a topic they write about Know the Correct Format

2. A short pitch with an amusing or entertaining headline and lead that is relevant and could be fun to write about Presentation is Important 

3. A go to PR Pro who knows what they are talking about (not in jargon), is willing to go to the ends of the earth to get me what I want/need and does not waste my time with trivial nonsense

4. A pleasant courteous professional who has clearly read my work and knows what I want in a story and does not try to sell me the Brooklyn Bridge

5. A PR pro who I can count on to provide numerous stories and interviews with clients that deliver over time

And if you are a whistleblower with a HOT LEAK, here’s how to tip off the press… can you twitter away your story???

http://holykaw.alltop.com/how-to-leak-to-the-press-in-a-non-private-world?tu4=1

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