Whiffy writer

Have you ever concocted a story using colors, odors, or sounds aka all of your senses? added spicey words to a press release?

By using aromatic unexpected words, you surprise, delight, and bring your readers write into your world. And relating to what you are writing about.

Imagine talking about a best friend’s bird. In describing it, we could say that the green blue and yellow parrot yelled “Shut up” every five minutes. Or we could say that the stupid bird had Terrets syndrome and sputtered saucy cuss words at every passerby. Probably every reader has known an ornery character like that and can laugh or remember the experience.

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The experience does not have to be pleasant, it can bring your audience to tears or entertain them. The sweet and savory smells of fruitcakes baking will certainly evoke memories of holidays and relatives, good, bad or annoying.

Words do not need to be loud to be remembered. But the more they speak to the heart, mind and soul of your readers, tickle the funny bones, and/or touch a nerve, the more they will be remembered.

Do not be afraid to be as odoriferous or unsavory as a skunk. Shake the seasoning bottles of your creativity. Combine the write mix of words for a foul villain and a twist of lime or honey to her character. This will give new depth and meaning to your work.

If you must, make them whiny. Add a sprinkle of Whiff on top. Like whipped cream covering the horse manure. It will smell lightly.


Happy New Year !!!

Is one of your New Year’s Resolutions to Get Published in 2015?

Now is the Time to Get Started !!!

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You Need Creative PR for your book, business, club, church, company or organization in order to

Attract Media Attention, Gain Credibility, Enhance your Bottom Line, Garner New Clients and Customers.

Professional Word Management for when words matter

Have to build your business or brand on social media? Frustrated or don’t know where to begin with Facebook, Twitter, WordPress, and more?  I am here to guide you every step of the way. I can create or improve your Facebook business page, help you attract the media attention you want and enhance your online credibility. I’m a published freelance writer and PR expert, so I can assist you with obtaining publicity in print media, too.  Let me help you get the words out to your target audience. Tell me your communication goals and we can create a strategic plan. Fifteen minute complimentary consult, call me at 702-225-8206 or email me at prmatchmaker at yahoo.com.

You need a Professional Word Manager to show you how to:

Be Real and a Star

Create News like a Pro

Dare to be YOU

Nowadays, whether you are a newbie or an old pro, technology and media is constantly changing… everyone is seeking the limelight… how do You Stand Out?    

Learn How :

*  Authentic stories, heartwarming, inspiring, and true are always in vogue

*  Write NEWS Releases that ARE Published (or garner Interviews)

*  Your Websites key ingredients

*  Professional Secrets that Score Instant Credibility

* How a Long and Winding Words Maze (Jargon and Excess) will leave you in the dust

* Are Flash Mobs, viral videos and/or Social Media important?

Samples Galore

Press Releases that Go Nowhere and others that Get Published

What do your Lead, Headline, Quotes and Statistics Got to Do with Getting Published?

Have a 30 second Elevator Speech/Pitch that Works?

Ready to Interview?

Basics / Bonuses

* Tweet like Big Bird

* Shine on Facebook

* Blog Anyone?

* Building a Platform Online

* Networking 101

Call CeliaSue at 702-22-8206 or email prmatchmaker at yahoo.com for your complimentary consultation (15 minutes).

Communication is

“Woof woof woof “


Communication is in the mouth/ear of the beholder…






“You have to write the book that wants to be written. And if the book will be too difficult for grown-ups, then you write it for children.”  (or dogs)… 
― Madeleine L’Engle

“A bird doesn’t sing because it has an answer, it sings because it has a song.” 
― Maya Angelou

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” 
― Toni Morrison

CeliaSue Hecht

Writer and Editor


Creative + Tried & True + Versatile + Quick study
Contact for full-time or freelance work:


Carmel/Monterey, CA area